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Da­ta Pro­tec­tion

Personal data will be treated as confidential in accordance with applicable laws. Visitors’ anonymised data will be analysed to optimise the online offering. We use Google Analytics to analyse how our website is used. We use this data to optimise both our website and our advertising measures. 

Google Analytics is a web analysis service operated and provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, United States). Google processes the data about website usage on our behalf and contractually undertakes to implement measures to guarantee the confidentiality of the processed data. 

The following data, among other things, will be recorded during your visit on the website: 

  • Pages viewed
  • Orders incl. sales and the products ordered
  • The achievement of website goals (i.e. contact enquiries and newsletter subscriptions)
  • Your behaviour on the pages (such as time spent, clicks, scrolling behaviour)
  • Your approximate location (country and city)
  • Your IP address (in shortened form so it cannot clearly be linked to you)
  • Technical information such as browser, Internet provider, terminal device and screen resolution
  • Your visit’s source of origin (that is, the website or advertising medium via which you came to us) 

This data is transferred to Google servers in the US. We would like to mention the fact that data privacy laws in the US do not offer the same level of protection as the level guaranteed within the EU. 

Google Analytics stores cookies in your browser for a period of two years from your most recent visit. These cookies contain a randomly generated user ID that enables you to be identified on future visits to our site. 

The data recorded will be stored together with the randomly generated user ID, which makes it possible to evaluate pseudonymous user profiles. These user-related data will be deleted automatically after 14 months. Other data will remain stored in aggregated form for an unlimited period of time. 

If you do not consent to the collection of your data, you can prevent it by installing a browser add-on (once only) that deactivates Google Analytics or by rejecting cookies through our cookie settings window.